Integrating sustainability: overcoming a lack of capacity and resources

17/02/22 Gaining competitive advantage through a more sustainable business proposition can be achieved by all companies, irrespective of size. Some, however, are still daunted by the challenges, known and unknown, of building a sustainable business. And the perceived burdens on resources of new commitments such as measuring and managing the impact of ESG over time.

Below, you’ll find examples of how capacity concerns in relation to sustainability can be readily overcome. You can take advantage of a more comprehensive set of solutions in our joint publication with ecoDa "A practical guide for boards and leadership teams on sustainability".

1. Taking your people with you. Critical to embedding sustainability into your business will be the engagement of employees and wider stakeholders with your vision, strategy, and how it will benefit them over time.

Key also will be the involvement of employees (of all levels) in working parties that contribute meaningfully to your sustainable goals. These groups can, in turn, own responsibilities ranging from the measurement of tasks (such as employee CO2 reductions) to creating new parameters for the recruitment of a more diverse workforce.

2. Embedding sustainability into everyone’s role. Sustainability-related tasks can also be added (within reason) to employees’ existing functions, job descriptions and personal development objectives. This will often be an extension of their existing responsibilities, rather than increasing workload. Yet, by definition, this will often increase the purpose and value of individuals’ roles. According to a recent global survey1, published by Hewlett Packard1, employees are more productive, motivated, and engaged when working for an employer who is a leader on social responsibility.

3. Using your business size to evolve faster. With traditionally fewer rigid hierarchies and processes, medium-sized enterprises have the proven ability to adapt faster to a more sustainable business model. Change can be implemented more quickly, with medium-sized enterprises needing less resources and capital than larger ones. 

To better understand how advanced your business is on its ‘sustainability journey’, why not access Mazars’ online ESG Diagnostic and Health Check tool? Easy-to-use,  it will guide you by highlighting the risks - and opportunities - specific to your business in relation to sustainability.

 1HP Workforce Sustainability Survey

Bongiwe Mbunge

The sustainable living call is to all humanity, with business being an instrumental leaver to launch this worthy cause. Can we reassess our daily choices, for the greater good?

Bongiwe Mbunge Partner - Business Sustainability

If you want to find out more about how we can help your business, please get in touch with us below, or visit our homepage to learn more.

* champs obligatoires

Vos données à caractère personnelles sont recueillies par Mazars Group, le responsable de traitement, conformément aux lois et réglementations en vigueur. Les champs marqués d’un astérisque sont les champs obligatoires. A défaut d’information renseignée, la prise en compte de votre demande ne sera pas possible. Vos données personnelles sont collectées aux fins de traitement de votre requête de contact.

Vous disposez d’un droit d’accès, de rectification et d’effacement de vos données, d’un droit d’opposition et d’un droit à la limitation du traitement des données vous concernant. Vous disposez également d’un droit à la portabilité des données et de la faculté de donner des directives sur le sort de vos données après votre décès. Enfin, vous disposez du droit d’introduire une réclamation auprès d’une autorité de contrôle et de ne pas faire l’objet d’une décision fondée exclusivement sur un traitement automatisé, y compris le profilage, produisant des effets juridiques vous concernant ou vous affectant de manière significative de façon similaire.