A global trend in business thinking
The central idea behind the “creating shared value” concept is the interdependency between the competitiveness of a company and the health of the communities to which it is connected. In the words of the authors, this new approach, that goes beyond the notion of “Corporate Social Responsibility”, can help “reinvent capitalism and unleash a wave of innovation and growth”.
Why is Mazars committed to this cause?
...Because it is at the core of our identity. Ethics and contributing to the common good have been major priorities throughout Mazars’ long history. Integrity and responsibility have been part of Mazars’ DNA since its creation; sharing is one of our four founding values.
...Because it is in line with the very nature of our business activity
As auditors and advisors, we interact directly with key economic actors in all sorts of industries. We are therefore uniquely positioned to understand the trends affecting the whole economy, and to envision how an ecosystem approach can help businesses create value for all their stakeholders. Business. For Good™is our global initiative that encourages business leaders to “think and act long-term” in order to enhance business performance and pursue profit responsibly for the mutual benefit of companies, their stakeholders and society at large
. … Because we want to keep on improving our own model
Taking in consideration the needs, expectations and demands of all stakeholders is key to building a sustainable business model. It is a trend being fueled by several initiatives that are gaining momentum in the business community, such as Creating Shared Value, Integrated Thinking and Integrated Reporting.
… Because we can have an impact locally and globally
Creating Shared Value brings concrete changes for the better in the communities where we do business and beyond. We want to be change agents for this movement. We want to reflect upon, question, weigh in on and help shape a better society. This is only the beginning. There is much more work to be done.
* Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society. Harvard Business Review, Jan/Feb2011, Vol. 89 Issue 1/2, p62-77.